the 20's and 30's there was a boom in house building, over four million
houses were built to cater for the demands of the new changing family.
People wanted to own their own homes and new suburban developments appeared
all over the country. Houses were often built as pairs, each showing
slight external differences such as different porches or timbering but
fundamentally the same internal layout. The overall living space was
smaller than the previous decades with a hall leading to living room,
dining room and kitchen. Upstairs there was three bedrooms and internal
bathroom. Home owners wanted an up to date house with a plumbed in kitchen,
internal toilets and a garage. Three out of four household had radios
and people embraced this new technology.
distinct styles developed. The traditional choice had evolved from the
& Crafts era of romance and decoration. Mock
Tudor Houses and Cottage
Style homes were the most common to appear in suburban developments.
Houses were a mix of red brick, pebbledash and half timbering with red
clay tile roofs and tile hung walls. Other features included leaded
glass in iron casement windows set in wood, heavy oak doors with iron
nails and fittings - all reminiscing from Jacobean and Tudor times.
The modern approach was to reject all decoration and to go for a clean
cut simple design. The Bauhaus
style from Europe was influencing a house style that was plain and stream-lined.
homes were about functionability. Roofs were flat and walls were painted
concrete, windows were large and plain.
statistics show that almost three million homes were built in Britain
in the 1930s. The construction frenzy peaked in 1936 when builders put
the finishing touches to 370,000 houses, more than double the number
built in 2006. Wealth and improved transport links enabled a burgeoning
middle class to leave crowded inner cities for space and peace in the
With mortgages becoming
more accessible and affordable, the average married couple could buy
their dream home. With the introduction of hire-purchase schemes heavily
marketed by retail firms, the low income family could now purchase all
the domestic products they needed. Craftsmanship gave way to mass produced
items. Furniture once made by a carpenter was replaced by machine made
products. Consumers were bombarded with advertising to buy all the latest
technologies - wireless radios, plumbed in washing machines were all
on the young couple's wish list. "Between 1924-35 there was
a growth of the furniture industry by some 91.1 per cent." Professor
Peter Scott University of Reading Business School 2007
Daily Mail Newspaper sponsored the annual Ideal
Home Exhibition which showed all the latest household appliances
and designs. "Middle-class housewives, whose budgets could
not accommodate the increase in the cost of domestic help, would be
more likely to purchase appliances to ease their own workload than wealthy
woman who would probably purchase appliances for their servants to use."
Allure of the Household Appliances in the 1920's by Loretta Lorance
homemaker would be able to buy affordable oak furniture that recreated
a Jacobean, Tudor or Georgian style. Lifestyle Magazine such as Good
Housekeeping showed the latest home styles. These new and influential
magazines encouraged the lady of the house to keep up with the 'Jones'
and the man to use his spare time on DIY projects. Furniture would often
be large, boxy geometric shapes. English Oak was popular but because
of a shortage of wood, veneer and decorated plywood was greatly used.
The living room would often be carpeted. In larger homes halls may have
had panelled walls and parquet floors. In kitchens they would have used
linoleum or quarry tiles for the floor and plywood and melomine for
the units. The bedroom more often of had fitted furniture, dark varnished
floorboards and an electric fire. Downstairs coal fireplaces were fitted
with an oak or tiled surround. The sun rising pattern was often found
repeated in stained glass in doors and windows.
who followed the "Modern Movement" choose new materials like
tubular steel, plastics and veneered woods. Hollywood and Jazz had a
major influence on the Moderne
styles. A demand for bungalows seen in American films was met by builders
and furniture reflected the glamour from Hollywood. The Modern Movement
rejected traditional dark interiors and instead used stark clean lines
and bright light colours. Large curved sun-trap windows allowed as much
sunlight as possible to enter the house.
in terms of geometric forms, especially curves; think of between-the-Wars
semis, with their curved ‘suntrap' metal windows and strong horizontal
emphasis. Metal use in curved form goes back to the liners that in the
1920s and 1930s plied the North Atlantic trade route. Metal was also
a key ingredient of reinforced concrete, the chosen material for flat
roofs and sun decks." Homebuilding
Deco was one of the most dominant styles of the 1920's & 30's.
It started as a high art luxurious style but soon became mass produced.
Art Deco is often recognised by its repetitive use of zigzags, fan and
chevron motifs. Furniture shapes were influenced by industry and technology.
began to imitate architecture of the time. The most popular form to
emulate were sky scrapers. Upholstered furniture took on a chunky boxy
form, often with rounded edges." Professor
Linda Nelson Johnson
geometric patterns could be found on soft furnishings, wallpapers and
home ware. Clarice
Cliff ceramics is an example of a popular home ware that used patterns
of diamonds and triangles in bold contrasting colours.
developments of the 1920s and 1930s were large scale enterprises by
well-organised firms. Materials were delivered by convoys of lorries
and estates were developed over 5 to 8 years. The improved efficiency
of technique was reflected in firms like John Laing who could construct
a house on the Queensbury Estate in 1934 from start to completion in
only 4 months. Moreover, the impact of town planning - the garden suburb
movement in particular - influenced lower densities, narrower roads,
open space and gaps between buildings, essential ingredients of the
193Os suburbs. Brent
Links for 1920's & 1930's Home
Deco London Buildings
twenties and thirties: Seaside architecture
Modern House Estate Agents: Stillness